Does it cover different channels?

Yes, you can add questions for Social, Search, Display, or Email and capture requirements for each channel inside the brief.

Can I define negative audiences?

Yes, you can include a field for audiences you do NOT want to target so this is explicit in the brief.

Is this for organic or paid?

The same brief structure works for both organic and paid campaigns, and is especially useful when you need to align on paid media budgets.

Define campaign goals and budgets with AI

Great marketing campaigns start with clear targets. Intakly helps you capture the essential three pillars of any campaign: specific goals, precise target audience personas, and approved ad spend budgets.

What is a Marketing Campaign Brief?

A marketing campaign brief is laser-focused on growth metrics. It explicitly defines the 'Who' (Target Audience), the 'What' (Campaign Goals), and the 'How Much' (Ad Spend/Budget), ensuring that creative execution never drifts from the strategic objective.

Pain points

Vague goals like 'get more exposure'
Campaigns targeting the wrong audience
Misunderstandings about ad spend vs. agency fees

How Intakly helps

Crystal-clear definition of campaign goals (KPIs)
Detailed target audience and persona mapping
Upfront agreement on ad spend and media budget

Who this is for

Performance Marketers
Media Buyers
CMOs

FAQ

Does it cover different channels? Yes, you can add questions for Social, Search, Display, or Email and capture requirements for each channel inside the brief.
Can I define negative audiences? Yes, you can include a field for audiences you do NOT want to target so this is explicit in the brief.
Is this for organic or paid? The same brief structure works for both organic and paid campaigns, and is especially useful when you need to align on paid media budgets.

Details

What this use case is

This use case is for teams that want campaign briefs to feel like a strategic document, not a loose checklist. Instead of jumping straight into creatives, you capture the goals, audiences, and budgets in a structured way that everyone can rally behind.

How AI Intake Forms helps

AI reads campaign inputs and turns them into a short, sharp brief your team can use immediately. It highlights key KPIs, audience segments, constraints, and any missing details so you can fix gaps before media spend goes live.

Key benefits

Clear alignment on what success looks like before launch
Less back-and-forth between marketing, creative, and stakeholders
A reusable brief format that works across channels and campaigns

Example workflow

The requester fills out the marketing campaign brief intake form.
AI summarizes the inputs into an easy-to-scan brief with KPIs and audience notes.
Media and creative teams review the summary and add channel-specific tactics.
The approved brief becomes the reference point for planning, launch, and reporting.
Future campaigns clone the brief structure, speeding up planning without losing clarity.

Call to action

Stop planning campaigns off scattered documents and chat threads. Use an AI-powered campaign brief intake to align teams on goals, audiences, and budgets from day one.