Video editor client questionnaire that keeps edits under control

What is a video editor client questionnaire?

A video editor client questionnaire is an intake that collects purpose, audience, style references, raw assets, and distribution plans before editing begins.

Pain points

• Clients changing direction after seeing the first cut
• No clear list of deliverables or aspect ratios
• Chasing missing assets in the middle of an edit

How Intakly helps

• Collect references, goals, and deliverables before starting
• Clarify platforms, runtimes, and formats up front
• Use AI to summarize creative direction in plain language

Who this is for

• Freelance Video Editors
• Production Studios
• Marketing Teams

FAQ

• Can clients link to videos they like as references? Yes. You can ask for links and notes about what they like in each example.
• Does this work for short-form and long-form content? You can add fields for platforms and runtimes to cover both.
• Will this feel overwhelming for clients? You can keep the form focused on essentials and let AI handle the heavy lifting on your side.

Details

Getting the brief right before you edit

This use case is for editors who want to avoid editing in the dark. The questionnaire gives clients a structured way to explain what they are aiming for with their video.

Instead of discussing everything verbally and hoping you remember it all, you keep key decisions documented.

Example prompts to include

• What is the main job of this video: awareness, education, sales, or something else?
• Who should feel “seen” or understood when they watch it?
• Share two or three videos that feel close to what you want, and why.
• Where will this video live, and for how long do you expect it to be relevant?

These prompts help you see both the creative and strategic side of the project.

How AI Intake Forms helps

AI reads through references, goals, and notes and creates a short creative brief. It highlights the mood, pacing, and key messages clients repeat.

You can share this brief with collaborators or keep it as your own north star while editing.

Key benefits

• Fewer surprise direction changes mid-project
• Clearer understanding of success criteria for each video
• Better alignment between creative direction and distribution plan

Example workflow

1. A client asks you to edit a new video or series.
2. You send them the video editor client questionnaire before scheduling your first cut.
3. They share goals, references, and asset details.
4. AI summarizes the input into a concise creative brief.
5. You edit with more confidence, and use the intake to guide feedback sessions.

Call to action

Spend more time editing and less time guessing. Use a video editor client questionnaire in Intakly to get the brief right before you open your editing software.